The product is invisible. The story is not.
Campaign films for banks, payment companies, insurers and fintech. The emotion that sells a financial product, without shooting three generations across four locations.
- Brand campaigns
- Product spots
- Onboarding
- Investor relations
- A financial product has nothing to show. A card, an app and a terminal display will not carry thirty seconds.
- The story that sells the product spans decades. Shooting one character through childhood, youth and parenthood means casting, ageing and period locations.
- Compliance cuts half the spot and reshooting a full day is not in the budget.
In the MyPay spec spot we crossed thirty-eight years of one family: a boy at an ice cream stand, a festival gate, a ring at £1,850, an empty flat, and finally the same stand where the boy is now the father. One character, four age versions, fourteen locations. No casting, no period props.
The story that makes the product stick
- A campaign film built on a human story, not on app screens.
- Time jumps and age versions of one character without casting or prosthetics.
- Compliance revisions without another shoot day.
of one story in 40 seconds
age versions of one character
locations, no shoot day
casting days
- 01
A spot in two weeks
From approved script to master. Conventional production with time jumps runs a quarter.
- 02
Revisions without reshoots
Compliance cuts a scene, we regenerate it. We do not recall a crew.
- 03
Nothing traceable
Neither the characters nor the locations belong to anyone real, so there is no likeness dispute and no location licence to clear.
- 01
Day 1-2: what the product solves and which life moment shows it
What the product actually solves, for whom, and which life moment shows it best.
- 02
Day 3-10: characters and their age versions, before anything is generated
Characters and their age versions, environments, period, camera language.
- 03
Day 11-14: hero spot, cutdowns, in-app visuals
Hero spot, cutdowns, onboarding videos, in-app and web stills.
- Campaign spot (30-60s)
- Cutdowns in 9:16 and 16:9 for social and display
- Product and onboarding videos
- In-app and web visuals
- Market and language versions
- Key visuals for OOH and print
We treat compliance review as a standard round. A cut scene is regenerated, which is exactly why this format works in finance.
Directed. Not generated.
Eden MakersSend a brief, or just a description of the product. We will come back with a spot concept and one key frame.
