The brief
Three TV spots for Allwyn (part of the Sazka Group) — Czech broadcast TV, Easter window. Traditional pipeline for three spots of this caliber would mean a live-action shoot day per spot, plus a week of post per spot. Budget and timeline did not allow that math. So they came to us.
Why this was a real test
Broadcast TV is the quality canary. Channels run technical and creative QC before they will accept a spot for air. If the lipsync is off, if the lighting jumps between cuts, if the talent looks uncanny — it does not air. There is no "good enough for a social cutdown" tier in broadcast.
We knew going in: if Allwyn put it on air, the work was real. If the network rejected it, we had a portfolio piece for nobody.
What we delivered
Three broadcast-ready spots, 30 seconds each, full color grade, audio mix to broadcast loudness specs, masters in the codec and frame rate the network required. All three aired during the Easter window. No reshoots. No emergency live-action pickups. No "we will animate over that" patches.
The most important thing we delivered was not the films. It was the sentence: "Allwyn ran AI-generated spots on TV." That sentence rewires what brand directors believe AI production can do.
What it took
Three principles carried the work:
Character DNA before everything. The talent in the spot had to look like the same person across all three films. We locked their visual identity in Freepik Spaces character refs before generating a single shot.
Cinematic shot logic, not prompt logic. Each shot was framed, lit, and blocked as if it were a real shot. We did not prompt "a man eating chocolate." We prompted the equivalent of a 35mm lens, key light at 45 degrees, mid-shot, low key — and selected from generations that hit the brief.
Broadcast finishing. DaVinci Resolve for color grade against broadcast scopes. Logic Pro for audio mix to ITU-R BS.1770 loudness. The same finishing pipeline a live-action spot would go through. AI generation is one part of the pipeline. Finishing is the rest.
What changed after this
Allwyn is running another campaign. We are pitching follow-up work to other broadcast advertisers based on the same proof. The conversation went from "can you actually do this" to "how fast can you do it again, and how does it scale."
That is the conversation we built Edenmakers to have.
